According to Women’s Wear Daily (WWD) Sephora will offer their first monthly subscription box called Play! by Sephora in September 2015 (selected cities only).

Update 8/21: On 8/17, invitation emails were sent out to selected cities.

Update: Sephora (NEW) Play! by Sephora subscription box is open now! Reserve your limited quantity spot here now!

sephora 08 2015 Play by Sephora subscription box icangwp

Thanks: image source.

WWD reports that Play! by Sephora will launch in September in Boston, Columbus, and Cincinnati to start out. Later, Sephora will add additional, unspecified cities in 2016.

Name: Play! by Sephora

Cost: 10$ a month (no shipping info yet)

Box: 5 beauty items

Website: No link provided yet (Rumors: it will be here http://www.sephora.com/play not update yet please wait after August 12. Check out this site).

How to subscribe to Play! by Sephora: According to Sephora, initially by invitation only and check the above page for more info and to add yourself to the wait list.

*Full spoiler alert!* First box theme and content: Debut box theme – Uncover the Essentials contains

Play! by Sephora 08 2015 September 2015 box icangwp

(thanks: image source)

  1. Sephora Collection Rouge Infusion lip gloss in Peony
  2. Marc Jacobs Beauty Highlighter eyeliner in Blacquer – $25
  3. Ole Henriksen Sheer Transformation Face Crème, $14 – $62
  4. Bumble and bumble Hairdresser’s Invisible Oil – $39, 3.4oz
  5. Glamglow Supercleanse facial cleanser, $14 – $39

PLUS1: Sephora will add some bonus samples for each box too, starting with fragrance samples in September.

PLUS2: Sephora will add Play! Pass coupons for in-store services (e.g., tutorials for the products in that month’s box).

PLUS3: They will also include Play! Book contains application tips, as well as codes to scan to shop via mobile and access additional content.

PLUS4: Sephora also plans to host subscription box-themed in-store events called Play! Dates.

What do you think? Live in the three cities where you can get it next month? Time to cancel current box?

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