I have rounded up top National Lash Day 2025 deals from Nordstrom, Ulta, Macy’s and more. Plus, check out gorgeous free Luxury Beauty Gift with Purchase offers from Neiman Marcus, Nordstrom, Ulta and more.

My favorite National Lash Day Deals 2025 

  1. NORDSTROM -Free 14-piece Nordstrom beauty gift with purchase, yours with any $275 Beauty or Fragrance purchase. Nordstrom’s 30% off mascara and eye makeup deals here (100+ deals). 
  2. Ulta – Choose a Free Lash Day Gift sets ($105 value) with $80 purchase ($105 value) + step-up gifts. National Lash Day Sale – 30% off over 580+ eye makeup products, ends 2/22.
  3. Macy’s -Get up to 40% off eye makeup deals (3 pages) and BOGO free all Lancome Mascaras -– 150+ deals. FREE 7-Pc. gift with any $39.50 Lancôme purchase (up to $188 value!). Spend $80, Get More! Choose your 2-Pc. gift with any $80 Lancome purchase (up to $239 value!). Explore all Macy’s beauty gift with purchase.  
  4. Neiman Marcus -Use code SHOPNM to save $50 on $200 regular-price purchase and so on (excl beauty). Receive a free 10-piece beauty gift, yours with any $150 beauty order. Receive a free 9-piece beauty gift, yours with any $350 beauty order. Explore beauty clearance.
  5. Bloomingdales – Get 30% off mascaras (29 items – all prestige brands).  Receive a Free 7-piece Lancome Gift with any $42.50 Lancôme Purchase ($212 value), ends 3/10. Plus, spend $80 and get another gift (total value of $286)!

10 Best New Mascaras to Shop on National Lash Day

  1. Grande Cosmetics GrandeWRAP Tubing Mascara with ProVitamin B5 Exclusive sale price 17.50 reg $25.
  2. MAYBELLINE  Lash Sensational Sky High Mascara sale price $9.09 regularly $12.99
  3. L’Oreal Paradise Big Deal Volumizing and Lengthening Washable Mascara sale price $11.19 reg $15.99
  4. Charlotte Tilbury Exagger-eyes Volume Mascara for $20.30 reg $29 (travel size is now $10.50).
  5. Lancome Lash Idôle Lash-Lifting & Volumizing Mascara reg $30.
  6. Clinique High Impact Mascara – Black Honey, 0.01 oz. $18.20 reg $26.
  7. Anastasia Beverly Hills Natural & Polished Deluxe Eyebrow Kit (Nordstrom Exclusive) $73 Value for $35.20 reg $44
  8. Huda Beauty 1 Coat WOW! Extra Volumizing and Lifting Mascara for $11.50 reg $23.
  9. SOSHE Beauty The Effortless Eye Set for $32 ($55 value) Regular price $46.
  10. Grande Cosmetics GrandeLASH-LIFT Heated Lash Curler now 30% off for $27.30 reg $39.
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Best 30 National Lash Day 2025 Deals and Free Luxury Beauty Gift with Purchase

100% Pure (NEW) 24HRS only, Black Tea Grass Jelly Antioxidant Serum FOR $25 USE CODE: BLACKTEA.  

Amazon (NEW) Up to 40% off mascaras (all Lancome mascaras 25% – 30% off).

AVANT  (NEW) Buy one get one free select items – up to $154 value.

Avon (NEW) $10 off $75 purchase code 10WINNER.

Beauty Brands  (NEW) Up to 50% off eye makeup deals, BOGOF Conditioning Lash serum and more.

Benefit Cosmetics and Benefit Cosmetics UK (NEW) 30% off full size mascaras, plus a FREE bag when you buy 2 mascaras Code: LASHDAY. Cozy Up with a Free Pack of Socks When You Spend $60 Code: TWOPAIRS.  

Bergdorf Goodman (NEW) Gift Card Event: Earn a $100 – $1,250 Bergdorf Goodman Gift Card (excl beauty) Code: BGFEB Expires 2/21.

Bloomingdales  (NEW) Get 30% off mascaras (29 items – all prestige brands).  Receive a Free 7-piece Lancome Gift with any $42.50 Lancôme Purchase ($212 value), ends 3/10. Plus, spend $80 and get another gift (total value of $286)! Receive a 3-piece mystery gift with any $125 beauty purchase. Explore all beauty gift with purchase here.  See official Bloomingdale’s coupons page. Bloomingdale’s Discovery Kits. Free shipping on beauty orders of $50 or more. See all beauty gift with purchase offers.

Boscov’s (NEW) 30% off select mascaras. Choose your free beauty routine with any Estee Lauder purchase of $45 or more. Up to a $162 value. Spend $90 or more on Estee Lauder, receive a makeup trio. Both gifts together worth over $235. Your choice of insulated tote FREE with any $65 fragrance or cosmetics purchase.   

Chantecaille (NEW) Give your skin a boost with our award-winning anti-aging Bio Lifting Collection.Yours with your purchase of $300+ ($390 CAD).

Clarins (NEW) Gift of Glow GWP – Receive a Free 6-Piece Gift with any Order of $100 or More Code: GLOW25 Expires 2/23.

Clinique (NEW) 30% off mascaras. 25% off sitewide + even more to love.  Plus, get a 6-piece Love Your Skin Kit when you spend $75 (after discount) Use Code LOVE25. Or, 25% off sitewide + free 6-piece kit with $75+ order. PLUS 30% off Mascara. Add a Smart Eye Cream (15ml) with $100+. PLUS add a My Happy Fragrance (30ml) on $115+. Add a Moisture Surge Face Spray (125ml) with $125+.Add a Free Full Size – Clinique Smart Clinical Repair™ Wrinkle Correcting Serum 50ml with $150+.Plus, 50% off select sets. Plus, 70% off Smart Duo ($145 Value for Only $43.5)+ 70% Off EBCI Duo ($310 value for only $93) + 70% off Take The Day Off Balm Duo ($176 Value for only $52.8). Use code DMTREAT.

Credo Beauty (NEW) Get a free full size The Outset Serum ($46 value) on any $50 The Outset purchase.

Dermstore (NEW) Receive a SkinCeuticals Hydrating B5 Gel (worth $45) when you spend $250+ on the brand Use code: FEBGIFT. Get a full-size RevitaBrow Advanced Eyebrow Conditioner ($60 value) FREE when you buy a RevitaLash Advanced Eyelash Conditioner (3.5ml). Get a full-size RevitaLash Advanced Eyelash Conditioner ($59 value) FREE when you buy a RevitaBrow Advanced Eyebrow Conditioner (3ml). Get 25% off iS Clinical use code ISC25. Plus, get a FREE $16 iS Clinical Hydra-Cool Serum with your $125 brand spend.

Elizabeth Arden (NEW) 25% off mascaras and lash serum products. Take 25% off any Orders of $100 or More Plus Get a Free 7-Piece Gift Code: SELFLOVE Expires 2/27.

HSN (NEW) UP to 30% off makeup items. $10 off $20+ purchase for new customers coupon code HSN2025. Explore all HSN Sample Boxes.

Creme de La Mer (NEW) Receive an exquisite trio of Genaissance minis with any eligible $375 purchase. Enter code: CRYSTAL.

Lancome (NEW) 50% off mascaras.

MAC Cosmetics  and MAC Cosmetics UK  (NEW) 30% off eye makeup products.

Macy’s -Get up to 40% off eye makeup deals and BOGO free all Lancome Mascaras -– 150+ deals. FREE 7-Pc. gift with any $39.50 Lancôme purchase (up to $188 value!). Spend $80, Get More! Choose your 2-Pc. gift with any $80 Lancome purchase (up to $239 value!). Explore all Macy’s beauty gift with purchase.  

Make Up For Ever (NEW) 50% off MAKE UP FOR EVER mascaras.

Murad (NEW) Choose a Free Full-Size Toner with Orders of $85 or More Code: CLARIFY Expires 3/03.

Niche Beauty DE, Niche Beauty UK & Niche Beauty US (NEW) Get 15% off with their new WhatsApp newsletter.  Niche Beauty Goody Bag February 2025 is available now with any $205/£190/€200 purchase. It includes full size Lisa Eldridge Gloss Embrace and more. You can purchase the goody bag directly for $69/£69 here.

NORDSTROM -Free 14-piece Nordstrom beauty gift with purchase, yours with any $275 Beauty or Fragrance purchase. Nordstrom’s 30% off mascara and eye makeup deals here (100+ deals). 

Nordstrom Rack (NEW) New flash sale events: SOREL for Women, Naked Wardrobe Up to 70% Off and Maggy London & London Times Up to 65% Off. (1d) Extra 40% Off Select Cold Weather Styles, ends 2/23.

Paula’s Choice (NEW) Free Mini Kit on $75 + Free Full Size C15 Super Booster on $125 Code: ROUTINE Expires 2/19.

Pixi  (NEW) Buy One Get One Free on All Nail Colors Code: PIXINAILBOGO.

Sulwhasoo  (NEW) Through 2/28, 15% off + receive a complimentary 5-piece anti-aging routine from The Ultimate S Collection with any $250 purchase.

Sephora and Sephora.ca (NEW) National Lash Day Sale – up to 50% off select lash picks here. Spend $75 in one transaction to earn 500 points—redeemable for $10 off a future purchase use Code EARN500, ends 2/21. Choose one of three scents from Jo Malone London, NEST New York, or Versace. Online only with $50 purchase Code LOVEFRAG. Receive a One Size trial size with any $30 merchandise purchase Code ONESIZEEYE. See Sephora coupons. There are new items in the SEPHORA Rewards Bazaar, you can use Sephora points to redeem for free. Pick two free samples with any purchase (no minimum) here. 

Shu Uemura (NEW) Celebrate National Lash Day with a Free Iconic Lash Curler on Every 3d Lash Care Mascara.  

Space NK IE, Space NK Global, Space NK UK and Space NK US (NEW) Receive a Full Size Brow Pop Nano when you spend $43 on Kosas. Choose your shade at checkout.

Ulta (NEW) Choose a Free Lash Day Gift sets ($105 value) with $80 purchase ($105 value).

CHOICE # 1 Includes

  • Eylure Pre-Glued Naturals No. 003 Eyelashes (1 pr)
  • Well People Expressionist Volumizing Mascara mini
  • Covergirl Lash Blast Cleantopia Mascara sample in Black
  • jane iredale Tubing Mascara sample
  • e.m. beauty Flourishing Lengthening Mascara mini
  • Rapid Lash RapidGlam Lash Enhancing Mascserum mini
  • Charlotte Tilbury Exaggereyes Mascara deluxe sample
  • Clinique High Impact Mascara mini
  • Stila Huge Extreme Lash Mascara mini

Or, CHOICE #2 Includes

  • Ardell Half Naked Lashes, 421 (5 pr)
  • Maybelline Lash Sensational Sky High Washable Mascara mini
  • Well People Expressionist Volumizing Mascara mini
  • Milani Highly Rated Anti-Gravity Mascara in Intense Black (0.30 oz)
  • Tarte Tartelette Tubing Mascara deluxe sample
  • Kylie Cosmetics Wisp Lash Mascara sample
  • Rabanne Famous Mascara mini
  • Smashbox Superfan Mascara deluxe sample
  • Live Tinted Legacy Lash Volumizing & Lengthening Mascara deluxe sample
  • FENTY BEAUTY by Rihanna Hella Thicc Mascara deluxe sample

Plus, Free 3 Piece Make Up Gift with $100 purchase. Includes

  • Charlotte Tilbury Exagger-eyes Volume Mascara deluxe sample
  • Wyn Beauty Big Vision Lengthening & Defining Tubing Mascara mini
  • Kylie Cosmetics Wisp Lash Mascara mini

National Lash Day Sale – 30% off over 580+ eye makeup products, ends 2/22.

Ulta Birthday Gifts 2025 page is now live. Dash to Beauty 50% off page.

Visit New Arrivals, Skincare. Visit Ulta Buy More Save More list page. Ulta’s Best Seller Sale Page. See Ulta Point Chart and Membership benefits.

See all Ulta gift with purchase offers, Ulta Sale Page, Ulta coupon, Ulta Beauty Finds Kits. Free shipping on any $35 purchase.

Urban Skin Rx  (NEW) They offer post-acne mark duo for $29 ($36 value).

Walgreens Walgreens (NEW) Extra 15% off $35+ select beauty & personal care with code GORG15. Buy one get one 50% off or 30% off eye makeup products.

10 Best New Mascaras to Shop on National Lash Day

Grande Cosmetics GrandeWRAP Tubing Mascara with ProVitamin B5 (Ulta Exclusive) sale price 17.50 reg $25.

MAYBELLINE  Lash Sensational Sky High Mascara sale price $9.09 regularly $12.99 (7 options)

L’Oreal Paradise Big Deal Volumizing and Lengthening Washable Mascara sale price $11.19 reg $15.99 (3 options)

Charlotte Tilbury Exagger-eyes Volume Mascara for $20.30 reg $29 (travel size is now $10.50).

Lancome Lash Idôle Lash-Lifting & Volumizing Mascara reg $30.

Clinique High Impact Mascara – Black Honey, 0.01 oz. $18.20 reg $26.

Anastasia Beverly Hills Natural & Polished Deluxe Eyebrow Kit (Nordstrom Exclusive) $73 Value for $35.20 reg $44.

Huda Beauty 1 Coat WOW! Extra Volumizing and Lifting Mascara for $11.50 reg $23.

SOSHE Beauty The Effortless Eye Set for $32 ($55 value) Regular price $46.

Grande Cosmetics GrandeLASH-LIFT Heated Lash Curler now 30% off for $27.30 reg $39.

All images courtesy of brands mentioned.

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