Ulta 21 Days of Beauty Spring 2025 is coming early for Ulta Platinum and Diamond Members on March 6!  First time ever, Diamond & Platinum early access to shop over 30 brands before they drop. Public access March 7 – 27, get 50% off over 250 daily beauty steals at ulta.com/21days. This year, for the first time ever, Ulta is going to have a new category: Weekly Beauty Steals, which you can get 50% off all week long (see full spoilers for Week 1, Week 2 and Week 3)! If you don’t want to wait: choose a Free 9 Piece Gift ($95 value) with $80 purchase – 3 options. Don’t forget to use Ulta coupons and get extra points on select purchases — activate here. Ulta App deals.

UPDATE 3/6: Ulta 21 Days of Beauty Event Platinum early access LIVE NOW.

 

The bi-annual Ulta 21 Days of Beauty Event is one of the beauty retailer’s biggest sale events of the year. Free shipping on all beauty steals for Platinum & Diamond members. During this event there are four beauty retailers that normally have Ulta’s Daily Beauty Steals offers as well:

  1. Sephora Oh Snap! deals here,
  2. Nordstrom Beauty Deals here,
  3. Sephora Oh Snap! at Kohl’s,
  4. Ulta 21 Days of Beauty Event at Target.
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Ulta 21 Days of Beauty Event Spring 2025

Ulta 21 Days of Beauty Spring 2025 is coming, March 7 – 27. Get 50% off daily beauty steals and more at ulta.com/21days. Beauty’s Biggest Event is back for the spring! 21 Days of Beauty is almost here, and it’s the perfect time to give your beauty stash a refresh by snagging those products you’ve been eyeing up.

From March 7 – 27, shop Daily Beauty Steals and get 50% off the biggest brands in beauty, including Tarte, Elemis, Too Faced, Lancôme and more. Plus, we’ll be offering surprise steals and new exclusive products throughout the event.

Plus, Ulta Platinum and Diamond Members will get an early access on March 6!

Here are the full spoiler of each daily beauty steals in the Ulta 21 Days of Beauty including 50% off: Charlotte Tilbury Airbrush Flawless Setting Spray regularly $38, Beekman 1802 Golden Booster Amla Berry Vitamin C Brightening Serum regularly $44, GIORGIO ARMANI Acqua di Gioia Eau de Parfum regularly $105  and more.

Here’s the full spoilers:

According to ULTA:

21 Days of Beauty at Ulta Beauty
Mark your calendars because Ulta Beauty’s 21 Days of Beauty event is back for the spring! From March 7 – March 27, shop Daily Beauty Steals® in store, online or in the app. Score up to 50% off top brands in makeup, skin care, bath care and more.

How often does Ulta Beauty have 21 Days of Beauty?
21 Days of Beauty is a three-week sale that happens twice a year in March and September. Make sure you keep an eye out for more updates soon!

Shop our current offers and promotions
Check out our current offers and promotions while you’re waiting to shop 21 Days of Beauty. Whether you’re looking for your holy grail products or discovering your new must-haves, Ulta Beauty has you covered in store, online or in the app. Plus, we’re always adding new products to bring you even more beauty to love.

Discover Buying Guides for shopping inspiration
Make your shopping list this season by checking out Ulta’s Discover Buying Guides. Our guides feature Best Eyeliners, Best Nail Polish, Best Face and Body Exfoliators, Best Vitamin C Products, and more.

Earn points on your 21 Days of Beauty haul with Ulta Beauty Rewards
Get rewarded for your 21 Days of Beauty haul by signing up to become an Ulta Beauty Rewards member. Ulta Beauty Rewards members earn points on every purchase, and those points can be redeemed towards future products and beauty services.

What else?

What’s included in the sale? 

 
  • Makeup, skincare, hair care, and beauty devices
  • Brands like Sunday Riley, Tarte, Too Faced, Super Goop, and Fenty

How often does the sale happen? 

  •  The sale happens twice a year, normally in March and September

What can I expect to find during the sale? 

 

How can I return items? 

 
  • Most new or gently used products can be returned within 30 days of purchase for a refund, subject to refund restrictions here.

FAQs:

What are Beauty Steals?

Beauty Steals are available for one day–and one day only! They are special savings of 50% on our hottest brands. You’ll see them only a few times a year: during 21 Days of Beauty, the Gorgeous Hair Event and the Love Your Skin Event.

How long does 21 Days of Beauty last?

21 days, of course! Our event runs March 7-27, 2025. Mark your calendar and be sure to sign up for Ulta Beauty emails so you know when our next big events are coming up.

Explore new Ulta Beauty Finds Kits:

Ulta Beauty Gift with Purchase

Ulta (NEW) Choose a Free 9 Piece Gift ($95 value) with $80 purchase – 3 options.

# 1 Includes:

  • NOYZ Unmute Eau de Parfum sample
  • BOBBI BROWN Vitamin Enriched Face Base deluxe sample
  • Polite Society Polite Pout Glossy Lip Balm travel size in Pink Grapfruit
  • MILK Makeup Pore Eclipse deluxe sample
  • Origins GinZing Brightening Eye Cream deluxe sample
  • BYOMA Moisturizing Gel Cream deluxe sample
  • Kiehl’s Since 1851 Rare Earth Mask deluxe sample
  • Milani Supercharged Brightening Undereye Tint full size in Peach
  • NARS Blush deluxe sample in Behave
  • OLAPLEX No.7 Bonding Oil deluxe sample

# 2 Includes:

  • Fur KP Body Scrub deluxe sample
  • Clinique Almost Lipstick deluxe sample in Black Honey
  • Charlotte Tilbury Magic Cream deluxe sample
  • Erborian Skin Hero Bare Skin Perfector deluxe sample
  • Dermalogica Dynamic Skin Recovery SPF 50 deluxe sample
  • Tula 24-7 Moisture Hydrating Day & Night Cream deluxe sample
  • Shiseido Clarifying Cleansing Foam deluxe sample
  • l.f. Cosmetics Power Grip Primer mini
  • Vacation Vacation Eau De Toilette sample

# 3 Includes:

  • LanoLips Tinted Lip Balm deluxe sample in Nude
  • Smashbox Resurfacing Pore Primer deluxe sample
  • Estée Lauder Advanced Night Repair deluxe sample
  • Murad Retinal ReSculpt Overnight Treatment deluxe sample
  • Avène Cicalfate+ Restorative Protective Cream travel size
  • belif The True Cream – Aqua Bomb Hydrating Moisturizer with Hyaluronic Acid & Niacinamide deluxe sample
  • OLEHENRIKSEN Banana Bright+ Vitamin C Brightening Eye Crème deluxe sample
  • Maybelline Firework Mascara mini
  • Morphe Bake & Set Setting Powder mini
  • Bumble and bumble. Hairdresser’s Invisible Oil Primer deluxe sample

Ulta Birthday Gifts 2025 page is now live. Dash to Beauty 50% off page.

Visit New Arrivals, Skincare. Visit Ulta Buy More Save More list page. Ulta’s Best Seller Sale Page. See Ulta Point Chart and Membership benefits.

See all Ulta gift with purchase offers, Ulta Sale Page, Ulta coupon, Ulta Beauty Finds Kits. Free shipping on any $35 purchase.

Anastasia Beverly Hills | Ardell | Becca | Benefit Cosmetics |  The Body Shop | Bubble | Charlotte Tilbury | CHANEL | Clinique |  Colourpop | Dior | Dose of Colors | Dr Teal’s | Drunk Elephant | DYSON | EcoTool e.l.f. Cosmetics| Elizabeth Arden  | Essence | Estee Lauder || Exuviance | Farmacy | First Aid Beauty | Good Molecules | Half Magic | HOURGLASS| It Cosmetics | Kate Somerville  | Kitsch | Kylie Cosmetics  | L’Oreal | La Roche-Posay | Lancome | LASplash | Laura Geller | Julep | Juvia’s Place | Lime Crime  | MAC | Mario Badescu | MAYBELLINE | Morphe | NARS | Natasha Denona | NYX | Olay | Ofra | OPI | Orebella | Pat McGrath | Peach & Lily | Philosophy | Poo Pourri | R.E.M. Beauty | Real Techniques |  Rituals | Shiseido | Skinfood | Smashbox | Spectrum | Sunday Riley | Tarte Cosmetics | Tatcha | Too Faced | The Body Shop | The Crème Shop | The Ordinary | Tula | Ulta | Uoma | Urban Decay |  Vichy | Vita Liberata | Wildfleur |

| eGift card or Gift card | Makeup | Skincare | Fragrance | Hair | Ulta Rewards Table | Mascara