The best and biggest beauty event at ULTA is here! The Ulta 21 Days of Beauty Event has officially begun for Platinum and Diamond members. Public access starts tomorrow: March 7 and runs through March 27. Enjoy 50% off over 250 Daily Beauty Steals at ulta.com/21days. This year, for the first time ever, Ulta introduces a new category: Weekly Beauty Steals, offering 50% off all week long (check out full spoilers for Week 1, Week 2 and Week 3)! 

Make sure to:

  • Use Ulta coupons and earn extra points on select purchases – activate here.
  • Keep an eye on exclusive Ulta App deals.
  • Combine daily Beauty Steals with free gift promotions at Ulta beauty gift with purchase offers page.
  • New Daily Beauty Steals may start as early as 10 p.m. PT tonight.
  • Expect high digital traffic, so consider adding items to your cart before the event kicks off to streamline your shopping experience.

Below, I’ve shared my favorite Daily and Weekly Beauty Steals under $25. Enjoy the savings!

Best Ulta 21 Days of Beauty Daily Steals Under $25:

March 6, Platinum early access – MAËLYS  B-TIGHT Lift & Firm Booty Mask for $24.50 (exclusive – 4.6 average review from 6.4K reviewers)

March 7, Tarte Lights, Camera, Lashes Platinum Volumizing Mascara for $14

March 8, Urban Decay Cosmetics All Nighter setting spray for $18

March 9, OPI xPRESS/Ons for $6.50+ (exclusive)

March 10 (Mon), Youthforia  BYO BLUSH Color Changing Blush Oil $18 (exclusive)

March 11, KVD Beauty  Everlasting Hyperlight Vegan Transfer-Proof Liquid Lipstick for $11.50

March 12, dpHUE Apple Cider Vinegar collection for $21+ (exclusive). Bonus: RODAN + FIELDS  Total RF Serum Anti-Wrinkle Face Serum for $79.50 (new and exclusive – 4.3 average reviews from 2.4K)

March 13, 50% off entire Lorac from $4 (online only). Contour palette will be $22.50.

March 14, Madison Reed hair color kits for $17.50+

March 15, Benefit Cosmetics primers incl Matte and Lightweight for $17.50

March 16, Anastasia Beverly Hills Brow Wiz Precision Eyebrow Pencil for $12.50

March 17 (Mon), Live Tinted Huestick for $13 (exclusive & online only).

March 18, 50% off entire Clairol from $5

March 19, RMS Beauty Lip2Cheek for $20 (online only). Bonus: Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener for $19

March 20, Smashbox eye for $12.50+

March 21, Tarte Face Tape Full Coverage Foundation for $21 (exclusive steal)

March 22, 50% off prestige lashes incl House of Lashes Eyelash Adhesive for $4+

March 23, Lancôme Care and Glow Hydrating Serum Concealer for $15.50.

March 24 (Mon), COSRX The Alpha-Arbutin 2 Discoloration Care Serum $12.50 (exclusive)

March 25, 50% off entire AG Care incl from $14 incl Re:Coil Curl Activator, Balance Apple Cider Vinegar Sulfate-Free Shampoo and Boost Apple Cider Vinegar Silicone-Free Conditioner.

March 26, KVD Beauty Waterproof Tattoo Liner for $12.50

March 27, DIME TBT Clean Retinol Alternative Cream for $20 (exclusive – retinol alternative 4.9 average reviews from 2.9K reviewers)

Week March 7-13, bareMinerals GEN NUDE BLONZER Blush + Bronzer for $14.50

Week March 14-20, Benefit Cosmetics Benetint Liquid Lip & Cheek Stain for $13 and Sacheu Peel Off Liner STAY-N Bundle $15

Week March 21-27, Urban Decay Cosmetics Face Bond Self-Setting Waterproof Foundation for $20 and Kopari Beauty Rose Gold Sun Shield Body Glow Gel SPF 45 for $21

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