2025 was a year packed with beauty excitement—from blockbuster launches to limited‑edition holiday sets. At IcanGWP Beauty Blog, readers flocked to our coverage of the biggest events, previews, and gift‑with‑purchase alerts. Here’s a look back at the most popular posts of the year.

  1. ULTA 21 Days of Beauty Event
    250 Daily Steals kicked off on March 7, making this one of the year’s hottest events. | [Read here, Direct link here]
  2. Lancôme Holiday Beauty Box
    From the iconic Beauty Box to the Advent Calendar and GWP offers, this launch was a festive favorite – available now. | [Read here, Direct link here]
  3. Estée Lauder Holiday Blockbuster
    The U.S. debut of this blockbuster set—plus free gift alerts—had readers buzzing – available now. | [Read here, Direct link here]
  4. Best 90 Beauty Advent Calendars (U.S.)
    A mega roundup featuring Beauty Advent Calendars USA from Neiman Marcus, Sephora, Ulta & more—your go‑to guide for holiday countdowns – available now. | [Read here]
  5. Tatcha Lucky Bag
    The best time to snag your Tatcha favorites with a $200 free gift Lucky Bag (or Fukubukuro)—no wonder this post soared. Sign up for emails and get early access to their annual lucky bag event early January 2026! | [Read here, Direct link here]

Thank you for your support and for trusting IcanGWP as your destination for little luxuries and gift‑with‑purchase treasures. 💕 Every bit of support—whether a click, share, or like—means so much. I’m so grateful you’re here.

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IcanGWP’s Top 5 Beauty Posts of 2025

As 2025 comes to a close, we’re celebrating the beauty moments that captured your hearts the most. From Ulta’s mega sales to Lancome and Estee Lauder’s holiday exclusives, 2025 proved that beauty lovers crave value, luxury, and insider tips.

1. ULTA 21 Days of Beauty Spring 2025

Every spring, beauty lovers wait for ULTA’s legendary event—and 2025 did not disappoint. With 250 Daily Steals starting March 7, this post became one of the most‑clicked guides of the year, helping readers plan their shopping strategy and snag the best deals.
👉[Read here, Direct link here]

Ulta 21 Days of Beauty Spring 2025 is coming, March 7 – 27. Get 50% off over 250 daily beauty steals, including our first-ever Weekly Steals at ulta.com/21days. Here are the full previews of Ulta daily beauty steals in the Ulta 21 Days of Beauty including 50% off Charlotte Tilbury Airbrush Flawless Setting Spray, Beekman 1802 Golden Booster Amla Berry Vitamin C Brightening Serum, GIORGIO ARMANI Acqua di Gioia Eau de Parfum and more. This year, for the first time ever, Ulta is going to have a new category: Weekly Beauty Steals, which you can get 50% off all week long (see full spoilers for Week 1, Week 2 and Week 3)!

Full spoilers are available now at Ulta preview page. Plus, Ulta Platinum and Diamond Members will get an early access on March 6!

FYI – Ulta 21 Days of Beauty Events were extended in the past few years. We may be able to get all previous steals on March 28 only. Get 50% off all previous daily beauty steals and more at  Ulta.com/21days or ulta.com/22days.

Make sure to:

The bi-annual Ulta 21 Days of Beauty Event is one of the beauty retailer’s biggest sale events of the year. Free shipping on all beauty steals for Platinum & Diamond members. During this event there are four beauty retailers that normally have Ulta’s Daily Beauty Steals offers as well:

  1. Sephora Oh Snap! deals here,
  2. Nordstrom Beauty Deals here,
  3. Sephora Oh Snap! at Kohl’s,
  4. Ulta 21 Days of Beauty Event at Target.

2. Lancôme Holiday 2025 Collection

Lancôme brought the magic with its Holiday Beauty Box, Advent Calendar, and gift‑with‑purchase exclusives. This festive launch was a reader favorite, offering both value and luxury in one beautifully curated collection.

👉[Read here, Direct link here]

Lancome’s most extensive and stunning holiday collection, Lancome Beauty Box 2025 is revealed. The most epic Lancome Holiday Set 2025 — Lancome Holiday Beauty Box 2025 can be yours for just $89 with any $42 purchase, worth $534. This year Lancome Beauty Box theme is “Paris to Happiness”!

The Lancôme Beauty Box is an annual limited-edition holiday set offered by Lancome. It falls under the ‘purchase with purchase’ category, which means that to qualify for buying this set, you must make Lancôme purchases above a certain price. This set is highly coveted due to its exceptional value and is often paired with various Lancome gift with purchase offers (a list of all Lancome gift with purchase deals for 2025 can be found in my mega post here). A list of beauty advent calendars 2025 is in my mega post here.

Nordstrom‘s Lancome beauty box preview went live online.  See all free beauty gift with purchase offers at Nordstrom. The anticipated release date for the Lancome Holiday Beauty Box 2025 in the US is late September to early October. You can expect to find it at Lancome USA, Nordstrom, Macy’s, Ulta, and other top Lancome retailers, as listed below.

Lancome Holiday Beauty Box 2025 is here. It is priced at $89 with any $42 purchase, worth $534. Member early access. Lancome Advent Calendar 2025 is here. It is priced at $210. See more details and coupons in my Lancome mega page.

Lancome Holiday Beauty Box 2025 is now a stand-alone holiday set. You don’t need to purchase any product to be qualified to purchase the set. Grab yours at the following stores:

  1. Nordstrom Explore all Nordstrom beauty gift with purchase.
  2. Lancome.
  3. Neiman Marcus Explore all gift with purchase.
  4. ULTA. See all Ulta gift with purchase offers. See Ulta coupons here. 
  5. Macy’s, See all gift with purchase.
  6. HSN
  7. Bloomingdale’s

3. Estée Lauder Luxury Holiday Blockbuster 2025

The U.S. debut of Estée Lauder’s blockbuster set was a major highlight. Paired with free gift alerts, this post had beauty fans buzzing and ensured no one missed out on the year’s most glamorous holiday deal.

👉[Read here, Direct link here]

Estee Lauder fans, Estee Lauder Holiday Blockbuster 2025 is officially here. The Estee Lauder Holiday Blockbuster 2025 is available today October 7, 2025. Choose from Warm (Glow set) or Cool (Glam Set). It is priced at $90 with any Estee Lauder product purchase, and valued at a jaw-dropping $652! The 12-Piece Blockbuster includes 9 full sizes, 2 deluxe travel sizes and a case.

This annual limited-edition set falls under the “purchase with purchase” category, which means you’ll need to spend a qualifying amount on Estee Lauder products to unlock it. Known for its incredible value, this set is often paired with seasonal gift-with-purchase offers (you’ll find a full roundup of all October 2025 Estee Lauder gift with purchase deals in my mega post here).

Estée Lauder Blockbuster Purchase with Purchase 2025 in Warm (Glow set) or Cool (Glam Set)

CHOOSE THE GLOW (WARM) GIFT SET:

CHOOSE THE Cool (Glam Set) GIFT SET:

Where to buy The Estee Lauder Holiday Blockbuster 2025?

  1. Estee Lauder at BELK.  Choose Your FREE 6-Piece Gift Set with any $45 Estee Lauder, up to $158 value. FREE 2-Piece Gift Set with any $90 Estee Lauder Purchase. See all gift with purchase.
  2.  Estee Lauder at NORDSTROM. Get a Free 11-Piece Beauty Gift with any $100 beauty Purchase. Explore all Nordstrom beauty gift with purchase.
  3. Bloomingdales – Estee Lauder. Get 15% – 20% off almost all beauty, ends 10/9. See all beauty gift with purchase here.
  4. Estee Lauder at Macy’s. Get $30 off every $150 regular priced makeup, skin care, and hair care purchase, ends 10/13. FREE Macy’s Beauty Cosmetics Pouch + 4-Pc. Beauty Sampler with any $150+ Cosmetics purchase. Explore all gift with purchase.
  5. Estee Lauder at Boscov’s.
  6. Estee Lauder USA
  7. Dillard’s
  8. Von Maur (TBC)
  9. Estee Lauder at Ulta (coming soon). Explore free Ulta gift with purchase offers. Check this page (in the bottom) for daily free beauty gift with purchase. Plus, see all coupons here.
  10. Bergdorf Goodman  (TBC)
  11. Estee Lauder at Neiman Marcus (TBC)
  12. Saks Fifth Avenue (TBC)
  13. Sephora (TBC)  Sephora promo code page here.

4. Best 90 Beauty Advent Calendars 2025 (U.S.)

Advent calendars are always a seasonal obsession, and this mega roundup of 90 calendars from Neiman Marcus, Sephora, ULTA, and more became the ultimate guide for holiday countdowns. Readers loved comparing options and finding the perfect calendar to match their style.

👉 [Read here]

Here’s my roundup of the best 2025 beauty advent calendars from top department stores. Enjoy—and if I missed any favorites, drop a comment below! Explore my Beauty Advent Calendars 2025 mega page here.

  1. Neiman Marcus Beauty Advent Calendar 2025 🔥and Neiman Marcus Fragrance Advent Calendar 2025 are launching online soon,
  2. Ulta Mini Brands Advent Calendar 2025 🔥is coming soon for $39.99. It contains 24 mini brands surprises!
  3. Bluemercury Beauty Advent Calendar 2025. 🔥 The Bluemercury 31 Days of Dazzle Calendar 2025 is priced at $300 and packed with a $1497 value. It will launch soon with exclusive early access for Bluemercury Bluerewards members (free to join).
  4. CVS 12 Days of Beauty Back to School Advent Calendar 2025 is priced at $24.99.
  5. YesStyle Starlight Diaries Beauty Advent Calendar 2025 is priced at $164.90. It is available now for select members. It contains 25 full size K-beauty items.
  6. REVOLVE Beauty Advent Calendar 2025 🔥is available to pre-order now for $150 ($841 Value). It contains 26 items, 10 full sizes. Also, 12 Days Of Revolve Beauty 2025 is priced at $89 ($327 Value). Featuring 13 products total, 6 full sizes.
  7. Anthropologie The Bridal “I Do” Countdown Beauty Gift Set is available for $110, valued of $223. It contains 20 premium samples (20 days).
  8. Margot Elena Advent Calendar 2025 is priced at $115. It contains 12 items including TokyoMilk, Lollia and more. Full spoilers here.
  9. FabFitFun Holiday Advent Calendar 2025 is priced at $89.99 (must log in to shop). It includes 12 full-size products worth over $310.
  10. IPSY 25 Days of Beauty Advent Calendar 2025 for $149.99, worth over $653 and it’s packed with 25 surprise beauty presents. Live now.
  11. Bloomingdale’s 12 Day Fragrance Advent Calendar 2025 🔥($344 value) is priced at $125  and Bloomingdale’s 25 Days of Beauty Advent Calendar 2025 ($800 value) is priced at $325.
  12. Anthropologie Beauty Advent Calendar 2025 USA version 🔥 for $98, a $300 value.  Anthropologie The 12 Days of Beauty Advent Calendar 2025 $50, a $138 value.
  13. ASOS Beauty Advent Calendar 2025 USA may be available soon.
  14. JoyBright by Ulta Beauty 12 Days of Beauty 2025 for $22.50.
  15. Sephora x Kohl’s Beauty Advent Calendar 2025: released September 12, sold out online. 🔥
  16. Liberty Beauty Advent Calendar 2025 Price: $365/£275, Worth: £1,245/$1690 – link for UK. Also, Liberty Men’s Advent Calendar 2025 for $345 worth $1295. They are available now and ship to USA.
  17. Lookfantastic Beauty Advent Calendar 2025 for $144.90/£105 (Worth Over £655). Also, Lookfantastic Grooming Advent Calendar 2025 for $117.30/£85 (Worth Over £425). Lookfantastic Fragrance Advent Calendar 2025 (Worth Over £485) $179.40/£130 (waitlist). Shop at Lookfantastic US and Lookfantastic UK.
  18. Macy’s 12 Days Of Luxury Beauty Advent Calendar 2025 is priced at $120, a $322 value. Macy’s 12 Days of Lip Advent Calendar 2025 for $99. A $322 value.  Macy’s 25 Days of Beauty Advent Calendar 2025 🔥for $99, a $315 value. Macy’s The Glow Getter: 25 Days of Beauty Advent Calendar 2025 is priced at $75, a $236.00 value.
  19. Niche Beauty Advent Calendar 2025 for $410, a $1300 value. It contains 24 items (16 full-sized). It is available now.
  20. Selfridges Beauty Advent Calendar 2025 is available now for £250, worth £1136. It contains 37 items (24 full sizes). Ship to USA.
  21. Sephora Favorites 25 Days of Beauty Must Haves Advent Calendar 2025: $99 ($269 value). 🔥U.S. version released September 7 — currently sold out online, but you can check nearby stores for pick up! Explore all Sephora Favorites holiday 2025 (there are 9 sets added on Sep 7).
  22. Stylevana Beauty Advent Calendar 2025 worth $448. It contains 25 items.

5. Tatcha Lucky Bag 2025

The Tatcha Lucky Bag tradition continued strong in 2025, offering fans the best time to stock up on favorites with a $200 free gift. This post soared in popularity, proving that Tatcha’s blend of luxury and value is always irresistible.

👉[Read here, Direct link here]

Tatcha fans, Tatcha Lucky Bag 2025 release date is Jan 10, 2025. During Tatcha’s Annual Lucky Bag Event (or Tatcha Fukubukuro Event), they are giving away free Tatcha Lucky Bag! Enjoy $100 worth of Tatcha Japanese skincare free gift with $100 order or $200 worth with $200 order. Want Early Access to our Fukubukuro Event? Sign up for emails and get early access to their annual Fukubukuro event later this month.

tatcha lucky bag 2025 Fukubukuro - Tatcha icangwp

UPDATE Jan 9: The Tatcha Lucky Bag 2025 Early access is now live use promo code LUCKY25 to get your bag now!

I highly recommend this Tatcha customized kit which you can choose from 40+ items and receive 15% off. If you are looking for additional websites to purchase Tatcha products, check out Ulta, Sephora, Space NK UK, Violet Grey, Amazon, Joanna Czech, Sephora at Kohl’s, QVC, and Selfridges.

I can’t wait to keep delighting you with more luxury beauty gift with purchase—through 2026 and beyond! xoxo Katie 💕

All images courtesy of brands mentioned.

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