Ulta Beauty World 2026 is coming April 16, 2026. Tickets go on sale January 21 on Ulta’s website. Ulta Beauty World, a one-day beauty event taking place at the Orange County Convention Center in Orlando, FL— and every attendee will receive a swag bag worth over $2,000. Details: ulta.com/discover/ultabeautyworld

If you don’t want to wait, Ulta currently has a Free Ulta 16 Piece Skin Care Gift with select $85 shipped purchase ($139 value). You can also explore Ulta’s daily gift-with-purchase & deals page.

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Ulta Beauty World 2026

Ulta Beauty World 2026 is coming April 16, 2026. Tickets go on sale January 21 on Ulta’s website. Ulta Beauty World, a one-day beauty event taking place at the Orange County Convention Center in Orlando, FL— and every attendee will receive a swag bag worth over $2,000. Details: ulta.com/discover/ultabeautyworld.

According to ULTA:

Ulta Beauty World 2026

Discover the magic of Ulta Beauty World, a one-day immersive beauty event happening on April 16, 2026 at the Orange County Convention Center in Orlando, FL. This is your chance to connect with 200+ of the biggest beauty brands, explore exclusive experiences, and learn from top industry experts. From makeup and skincare tutorials to expert panels and even ear piercing at the Ulta Beauty booth, there’s something special waiting for every beauty lover.

But that’s not all—get ready for a live DJ, delicious bites, and take home a swag bag valued at over $2,000! Ulta Beauty World isn’t just an event; it’s a celebration of all things beauty. Don’t miss this unforgettable day full of surprises, creativity, and connection. Whether you’re a longtime beauty enthusiast or just dipping your toes into the world of makeup and skincare, Ulta Beauty World is the ultimate destination to discover what makes beauty truly shine.

Can’t make it to Ulta Beauty World? No worries! Check out our in-store events to discover more exciting ways to connect with your favorite beauty brands and experiences near you.

Looking for the biggest Ulta Beauty Event (online & in-store)? Check out my Ulta Beauty 21 Days of Beauty posts or go directly to Ulta official page here [Ulta.com/21days].

According to Google:

Where will Ulta Beauty World be in 2026?

Ulta Beauty World 2026 will be held at the Orange County Convention Center in Orlando, Florida, on April 16, 2026, featuring beauty brands, expert panels, and exclusive swag bags, with tickets going on sale January 21, 2026.

How much does it cost to go to Ulta Beauty World?

Tickets for the 2026 Ulta Beauty World in Orlando are $160 for the Expo (April 16) or $199 for the combined Masterclass & Expo (April 15-16), both plus a $5 processing fee, with the Expo ticket including a large swag bag and the combined ticket adding an exclusive hands-on masterclass. Tickets for the highly anticipated event, featuring numerous brands and free products, went on sale January 21, 2026, and sold out quickly.

Does Ulta Beauty World sell out?

Tickets will sell out quickly once they are released.

Do you get free stuff at Ulta Beauty World?

Yes, you can get a ton of free stuff at the annual Ulta Beauty World event, including a massive swag bag (worth thousands) and free samples/full-size products from brand booths, with attendees getting so much they often need extra bags. Besides the main event, you also get freebies through the Ulta Rewards program, birthday gifts, and sometimes in-store free gifts with purchase or from sample machines.

At the Ulta Beauty World Event:

  • Swag Bags: All ticket holders receive a huge bag filled with high-value products.
  • Brand Giveaways: Brands at the event hand out free samples and full-size items at their booths.
  • Experiences: You get access to product demos, tutorials, and sometimes even services like ear piercing.

In Stores & Online:

Can kids go to Ulta Beauty World in 2026?

18+ ONLY

How to buy Ulta Beauty World 2026 tickets?

How do I buy tickets for Ulta Beauty World 2026? You can purchase tickets on Ulta’s website.

According to ULTA:

What is Ulta Beauty World?

Ulta Beauty World is an immersive beauty experience like no other! Connect with brands you love, explore exclusive experiences and discover what makes beauty feel truly special.

Will I receive a swag bag or product samples at Ulta Beauty World?

Yes! Thanks to our generous brand partners, you will receive an Ulta swag bag 2026 valued at over $2,000! Our brand partners will also be passing out samples at their booths!

If I can no longer attend the event, will I still receive my swag bag?

To receive your swag bag, you must be present at the event.

Online Only Ulta Beauty Gift with Purchase

Get a Free Ulta 16 Piece Skin Care Gift with select $85 shipped purchase ($139 value).

Includes

  1. Clinique All About Eyes deluxe sample
  2. Estée Lauder Advanced Night Repair Eye Lift + Sculpt Eye Cream sample
  3. Cetaphil Gentle Skin Cleansing Cloth sample
  4. Avène Cicalfate+ Intensive Skin Restorative Serum deluxe sample
  5. L’Oréal Hyaluronic Acid Serum mini
  6. Isntree Hyaluronic Acid Daily Sun Gel SPF 30 deluxe sample
  7. Erborian CC Red Correct Green Color Corrector SPF25 deluxe sample
  8. Dime Beauty Dewy Day Cream sample
  9. Elemis Pro-Collagen Cleansing Balm deluxe sample
  10. Peter Thomas Roth Water Drench Glow Serum deluxe sample
  11. StriVectin Cushion Cream sample
  12. Kiehl’s Since 1851 Ultra Barrier Cleanser deluxe sample
  13. No7 Lift & Luminate Serum sample
  14. Mixsoon Bean Essence deluxe sample
  15. Neogen Real Ferment Micro Essence deluxe sample
  16. Hanskin Pore Cleansing Oil – PHA deluxe sample

See all 80+ Ulta gift with purchase offers.

Ulta Love Your Skin Event is here – get up to 50% off skincare – new deals every week.

In addition, Ulta Jumbo Love Event is here, get 45% off hair products.

Choose a free Diamond Exclusive Weekly Gift with any $50 shipped purchase.

Ulta Birthday Gifts 2026 page is now live. See all  Ulta gift with purchase offers, Ulta Sale Page, Ulta coupon.   Explore Ulta Beauty Finds Kits. Free shipping on any $35 purchase. Ulta App deals. Only at Ulta products (3000+ items).

Visit New Arrivals, Skincare. Only at Ulta sets. Visit Ulta Buy More Save More list page. Ulta’s Best Seller Sale Page. Ulta Rewards Program— see Membership benefits. Dash to Beauty up to 50% off page!

Related post: More Ulta Beauty GWPs and deals this way.

I’m curious — drop a comment if you’re planning to go this year or if you’ve ever braved the crowds for that legendary swag bag. 🎁💖

All images courtesy of brands mentioned.

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