The new Estée Lauder Double Wear Foundation is launching in the U.S. on February 23, 2026. The updated formula of the #1 best-selling foundation in the U.S. now features a dimensional matte finish, 36‑hour color‑true wear, and upgraded Polymer Mesh Matrix Technology that makes it transfer‑proof, waterproof, and gym-proof. The shade range remains 57 shades, and the price stays the same at $52! Several U.S. retailers already have preview pages live: Ulta: Estée Lauder Double Wear Stay-in-Place Lightweight Matte Foundation Sephora: Estée Lauder Double Wear Stay-in-Place Lightweight Matte Foundation with 36H Wear Macy’s: Estee Lauder Double Wear Matte Foundation Estee Lauder USA: Sign up page available A notable change in the new formula is the removal of Methyl Trimethicone, which has been submitted for inclusion…
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Posts by IcanGWP beauty blog
The Ultimate Valentine’s Day Beauty Deals Guide 2026 — Luxe GWPs, New Kits & Rare Savings
Posted on January 31, 2026
From Tatcha’s new Valentine’s exclusive to Moda Operandi’s 50% off beauty box and Charlotte Tilbury Valentine’s Day Box are delivering major value. Below, explore the Top 10 V‑Day beauty deals, curated for anyone who loves a luxe moment — with plenty of free gifts, bonuses, and limited‑time savings. Moda Operandi – Moda Operandi Beauty The Beauty Discovery Box: Holiday Edition is now 50% off with promo code ($420 value). It includes 111SKIN Celestial Black Diamond Eye Mask, Auteur Definitive Eye Cream, Oribe Invisible Defense Universal Protection Spray and more. Ulta x Rare Beauty is now available for Platinum and Diamond members. Rare Beauty Selena’s Most Loved (only at Ulta) for $34. Tatcha – New Tatcha Carry Your Kissu Kit Valentine’s Day Exclusive. Looking for more Valentine’s…
Lancôme Just Added a Full‑Size Trésor Parfum to Its January GWP — Total Value Hits $323
Posted on January 29, 2026
Lancôme USA has introduced a revised tiered Gift With Purchase program for January 2026, adding new value to one of the brand’s key early‑year promotions. Beginning January 22, customers receive a six‑piece gift with any $42 purchase, a set valued at $129. Additional incentives apply at the $80 and $125 thresholds, with the top tier now including a full‑size Lancome Trésor Parfum. The update lifts the total potential gift value to $323, positioning the offer as one of Lancôme’s more substantial seasonal events. Explore new beauty gift with purchase offers below, including Ulta‘s Free 7 Piece K-Beauty Skincare Gift with select $65 shipped purchase, C.O. Bigelow‘s 25Pc BIG Beauty Tote with $250 purchase and more. This post may contain affiliate links. Read the full…
Sephora Lunar New Year Sample Bag 2026 is here. Get a FREE Lunar New Year 11-piece sample bag with $68 minimum spend use promo code LNYBEAUTY. The 2026 Sephora Chinese New Year Sample Bag includes products from Armani Beauty, Tower 28 Beauty, Hourglass, Charlotte Tilbury and more. Explore Lunar New Year 2026 beauty collections at Sephora and Nordstrom. See additional 10+ new beauty gift with purchase below. LAST UPDATE January 31, 2026: Sephora get 10% OFF your $75+ purchase code TENOFF75, ends Feb 1. Sephora Canada Lunar New Year Sample Bags are here. Choose a free 12pc sample bag with your $C110 purchase use promo code YEAROFHORSE – 3 options to choose from! LAST UPDATE Feb 3, 2026: Sephora Canada – Sephora Favorites Lunar…
Estee Lauder Valentine’s Day Free Gift and 30+ Best Beauty Gift with Purchase
Posted on January 27, 2026
A fresh wave of new beauty gifts with purchase just launched across Nordstrom, Ulta, Estee Lauder, Saint Jane, and Joanna Vargas — perfect for refreshing your routine or stocking up before Valentine’s Day. Below are the highlights, plus 30+ more GWPs to explore. Estee Lauder – play game to get exclusive free Estee Lauder gift with purchase. NORDSTROM– Buy Dior Addict Lip Glow Oil and get a free Dior key chain. Get a free 13-piece beauty gift with any $150 beauty purchase. A $134 value! Ulta -NUTRAFOL Free All Day Beauty Break – 4 Piece gift with any $50 shipped purchase. Free choice of 9 piece complexion sampler with $50 makeup purchase (valid thru Jan 31). Saint Jane -Free birthday bundle worth $206 with…
Free Beauty Gift with Purchase at Nordstrom & Ulta — Free Sets, Step‑Ups & Wellness Deals
Posted on January 26, 2026
Two major beauty retailers just dropped fresh gift‑with‑purchase offers — perfect for refreshing your routine or stocking up before Valentine’s Day. NORDSTROM is offering a new 13‑piece luxury beauty gift with any $150 Beauty & Fragrance purchase (a $134 value), featuring prestige favorites from Augustinus Bader, La Mer, Clé de Peau, Lancôme, NARS, and more. Plus, stackable step‑up gifts from BeautyBio (Full size eye serum worth $58 with any purchase) and LA MER make this an incredible time to shop. They recently added over 400 items to Beauty Sale page (up to 91% off). Ulta Beauty just launched a new 14‑piece Wellness Gift with select $75 shipped purchases, plus a free 9‑piece complexion sampler with $50 makeup purchases, Diamond Exclusive weekly gifts, and 30%…
Best Valentine’s Beauty Gifts 2026 — Including the Cutest Self‑Love Treats
Posted on January 23, 2026
Valentine’s Day 2026 💕 calls for cozy, indulgent beauty treats. From self‑love picks to gift‑ready sets (and a free beauty GWP!), here are the best finds from NORDSTROM, Ulta, Anthropologie, Sephora and more. This post may contain affiliate links. Read the full disclosure.
Lancôme USA just dropped a fresh tiered Gift With Purchase event for January 2026 — and it’s one of the best early‑year offers we’ve seen. Starting today, January 22, Lancome fans can score a FREE 6‑piece beauty gift with any $42+ purchase (a $129 value). The deal gets even sweeter with two stackable bonus gifts at the $80 and $125 thresholds, bringing the total gift value to an impressive $294. If you’ve been waiting to restock skincare or try something new from Lancôme, this is the moment. This post may contain affiliate links. Read the full disclosure.
Head over to NORDSTROM, they are offering up a free 19-piece beauty gift with any $150 beauty purchase. Spend $200 in Beauty & Fragrance and you’ll also receive a full-size Angela Caglia Soufflé Moisturizer—for a $298 combined gift value! More highlights: Ulta – Free Beauty Break 4 piece Drunk Elephant gift with $50 shipped purchase. Boscov’s – Receive a FREE 6-piece gift with any $50 Estee Lauder purchase (including a full size hand cream). A $98 value. Macy’s – Macy’s 6-pc Shiseido Set is available now for $15. This post may contain affiliate links. Read the full disclosure.
Nordstrom: Free 19‑Piece Beauty Gift with $150 Purchase—Plus a $165 Full‑Size Bonus
Posted on January 20, 2026
NORDSTROM fans, get a free 19-piece luxury beauty gift with any $150 beauty purchase. Spend $200 in Beauty & Fragrance and you’ll also receive a full-size Angela Caglia Soufflé Moisturizer (1.7 oz., $165 value!). Explore all ongoing beauty deals (1000+ items), Valentine’s Day beauty and fragrance gifts or Valentine’s Day gifts under $100. Best sellers: Jimmy Choo I Want Choo With Love Eau de Parfum 111SIN Cryo De-Puffing 8-Piece Eye Mask Box Kiehl’s Facial Fuel Energizing Moisture Treatment for Men This post may contain affiliate links. Read the full disclosure.
Bluemercury – 20% off on orders over $200, sale section included. Plus, explore 20+ Best Beauty Gift with Purchase offers and new beauty advent calendars 2025 sale below! This post may contain affiliate links. Read the full disclosure.
Ulta Beauty World 2026: Tickets Live Jan 21 with a Swag Bag Worth Over $2000
Posted on January 17, 2026
Ulta Beauty World 2026 is coming April 16, 2026. Tickets go on sale January 21 on Ulta’s website. Ulta Beauty World, a one-day beauty event taking place at the Orange County Convention Center in Orlando, FL— and every attendee will receive a swag bag worth over $2,000. Details: ulta.com/discover/ultabeautyworld If you don’t want to wait, Ulta currently has a Free Ulta 16 Piece Skin Care Gift with select $85 shipped purchase ($139 value). You can also explore Ulta’s daily gift-with-purchase & deals page. This post may contain affiliate links. Read the full disclosure.
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