You’ve probably heard of Birchbox, but what about Play! By Sephora subscription or BeautifiedYou beauty Box which is also $5 – $10? Recently, Sephora sent out different types of Sephora Play Beauty Box to us. There were Oily skin box, Dry skin box and  a default box for those without profile (like me). In this post, I will share you all three boxes and also all six boxes I have received.

Sephora Play Oct 2016 three boxes - by I can GWP beauty blog - your gift with purchase destination.jpg
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Each month, Play! by Sephora subscribers ($10/month) will receive five deluxe beauty samples, a cute bag and a fragrance sample. Plus, extra perks that I will show you in a minute.

sephora play about_banner_plus_image 042016

Sephora’s Play subscription service, has a monthly theme. October’s theme, for example, was The cool cut and the upcoming November’s theme is Best in Glow. Starting in July, the products mailed to us are chosen based on our beauty profile. That way, there’s a better guarantee we’ll actually enjoy what we receive. This is the smartest strategy compared to other beauty subscription services.

sephora 052016 Play by sephora may 2016 in the box

Here is the packaging and the little booklet called PLAY! BOOK with tips, tricks, how-tos and beauty advice. The little card is PLAY! PASS – to redeem in store for a free one-on-one tutorial and 50 points with any purchase. What I’ve learned from PLAY! DATE (See more details here) yesterday is that you must be the subscriber to be able to use this card – no gifting!

This is the October contents on their official page:

October 2016   Play  By Sephora   Sephora.png

These are the Play! Books for no profile, dry skin and oily skin, respectively.

Sephora Play Oct 2016 three boxes - by I can GWP beauty blog - your gift with purchase destination.jpg

This box is what they called Dry skin box in the Play! Date. I mixed up the fragrance, it should be the Derek Lam fragrance.


Next, this is the Oily skin box and the fragrance should be the YSL.


I’ve never given them any information about me on my regular account or on the day I subscribed. This is the “no profile” box I received. It contains

Sephora Play Oct 2016 review shade 2 - by I can GWP beauty blog - your gift with purchase destination.JPG

Blinc Mascara Amplified in Black Full size $26

Belif The True Cream Aqua Bomb Full size $38

Skin Inc. Pure Revival Peel Full size $55

Smashbox Always On Matte Liquid Lipstick in Driver’s Seat Full size $24

Christophe Robin Regenerating Mask with Rare Prickly Pear Seed Oil Full size $71

Yves Saint Laurent Mon Paris Full size $70 – $122

There were at least 4 boxes for October 2016! I do not have the content of the 4th box. Let us know if you received it! Now, it’s time to check out these samples!


Belif The True Cream Aqua Bomb Full size $38

A lightweight gel-cream that floods the skin with a rush of refreshing hydration and minimizes the appearance of pores for soft, smooth, supple feel.

Aqua Bomb is an ultralightweight, mineral oil-free gel-cream that instantly cools and refreshes skin while providing intensive hydration. This formula contains a blend of apothecary herbs, including antioxidant-rich lady’s mantle, which helps neutralize skin-damaging free radicals, improves skin elasticity, and minimizes the appearances of pores. This refreshing cream is formulated to ‘burst’ when applied, releasing a flood of weightless moisture onto skin, and then absorb completely for a healthy, smooth, supple appearance.

Skin Inc. Pure Revival Peel Full size $55

A revolutionary, non-abrasive peel that visibly but gently sloughs away dead skin cells, revealing bright, renewed skin.

This gently yet effective exfoliating peel preps skin to maximize absorption of nutrients from skin care products, and creates the perfect canvas for flawless makeup application. Great for all skin types including sensitive, it combines high-performance ingredients like AC-11, arbutin, and fullerene to revive skin’s youthful vitality.

This product contains no added fragrance. It exfoliates as it repairs, may be used frequently, and is safe for those with sensitive or blemish-prone skin.


Blinc Mascara Amplified in Black Full size $26

A tube-forming, water-resistant mascara that gives buildable, glamorous volume with no smudging, flaking, running, or clumping.

After almost a decade in development, Blinc Mascara Amplified provides incredible, buildable volume and length, all while offering their signature LifeProof properties of the original Blinc Mascara—smudge-proof, sweat-proof, water-resistant, and flake-proof. As with the original, Mascara Amplified coats lashes with a glossy, volumizing and extending coat that forms tiny water-resistant “tubes” around the lash. But, unlike the first formula, this one applies more like a traditional mascara, giving you the ability to add as many coats as you want to build your desired look! Because it is not as wet of a formula, you can even go back and reapply if needed, after it dries.

Smashbox Always On Matte Liquid Lipstick in Driver’s Seat Full size $24

An eight-hour wear, liquid-matte lipstick with a featherweight, comfortable formula that stays put and keeps color looking as fresh and flawless as the first swipe.
Perfected on-set in Smashbox’s L.A. photo studio, Always On Matte Liquid Lipstick leaves lips with ultra-lightweight, but bold color. This liquid-matte formula is infused with the lip-smoothing Smashbox Primer Oil complex for suede-soft lip color in an array of gorgeous, highly pigmented shades. The precision tip applicator lines and fills with one swipe of the no-drop reservoir, while Advanced Polymer Technology makes lip color stay put and look fresh and flawless for up to eight hours for smudge-proof, budge-proof, and non-feathering, carefree wear.


Christophe Robin Regenerating Mask with Rare Prickly Pear Seed Oil Full size $71

A deeply regenerating, creamy formula that restructures, strengthens, and protects all hair types, including damaged.

This regenerative care treatment’s creamy formula penetrates completely into the hair for a profound and long-lasting effect, from roots to tips. It is enriched with pure prickly pear seed oil—a precious natural remedy with antioxidant and regenerative virtues. Its action is reinforced with a 100 percent natural repairing agent that restructures and strengthens hair from the inside, smoothing and enhancing its shine. These active ingredients are combined with inula flower extract to reinvigorate and protect the pigments of natural or dyed hair. The scalp is stimulated, roots are regenerated, and hair is protected from breakage and split ends for a smooth, soft, radiant finish.

Yves Saint Laurent Mon Paris Full size $70 – $122

Yves Saint Laurent introduces a new sparkling fragrance inspired by Paris, the city of intense love. Red berries and pear immediately exude sensuality and femininity. The exotic white datura flower, the soul of the fragrance, embodies desire and seduces the senses. Finally, this modern and daring floral scent is balanced by creamy white musks and patchouli. The experience is a passionate and unforgettable whirlwind journey to Paris.

Strawberry, Raspberry, Bergamot, Calone, Pear, Orange Flower, Jasmin Sambac, White Peony, Datura, Patchouli, White Musk, Ambrox, Cedarwood, Crystal Moss.

Quick Take:

If I can choose, the box I received is my choice. Honestly, this is the only one subscription box in my life. They are doing such a fantastic job broaden my knowledge of what’s out there. But, my boxes shipped 3 – 7 days later than other subscribers. I’m not a fan of getting a beauty box just like everybody else and already knew what’s in it. Good thing – Sephora Play Beauty Box is improving. I can’t wait to see what’s next they choose for me.  I’d say you should hop on the bandwagon and sign up for the waitlist. What do you think?  Tell me what did you get!

Below, all my Play! by Sephora beauty boxes from May 2016 – Oct 2016. You can see all 14 boxes contents at their official page here.

Play! by Sephora beauty box May 2016 (my post)sephora 052016 Play by sephora may 2016 all

Play! by Sephora beauty box June 2016 (my post)Sephora play june box icangwp all everything

Play! by Sephora beauty box July 2016 (my post)

sephora play july 2016 icangwp all

Play! by Sephora beauty box August 2016 (my post)


Play! by Sephora beauty box September 2016 (my post)


Play! by Sephora beauty box October 2016


How to subscribe to Play! by Sephora Beauty Box?

If you’ve received an invitation by email, you can claim your spot using your email address at If all spots are full when you provide your email, you will automatically be added to the waitlist. If you haven’t received an invite, you can join the waitlist at They’ll notify you by email when a spot opens up! You can also try to subscribe directly here.

Sephora Play Date

This Sephora Play Date event is totally free for any PLAY! by Sephora Beauty Box Subscriber (RSVP here). This is the free samples everyone at my local Sephora received at the end:

See more detail here. You can bring one friend with you too. RSVP a few days before the date. Check the participate stores near you here.  I received the confirmation email immediately after I book mine.

I have attended my very first Sephora Play Date at my local Sephora store see my experience and free sample bag in the post here. Yesterday, I haven’t received a cool sample bag like the first Play! Date. It was two containers that they pre-made from in-store samples and one small skincare sample.

Visit my post here for more information about Play! Passport. There is no subscription offers for Canada site yet.

See all current coupon codes and deals at Sephora deal page here. Look at free sample choice at checkout they are offering here. See more coupons and samples in my coupon page here (top menu). More details about Play! By Sephora in my post here.

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