Here’s my Japan beauty haul! Some online research during to my visit to Japan led me to some of the must-have beauty products in Japan.  Here’s my thoughts on all the cult Japanese beauty items with reviews: Kanebo Suisai Beauty Clear Powder, Bifesta Cleansing Lotion, LuLuLun Face Mask, CEZANNE UV Foundation EX Plus and more. Also, what’s COSME on Japanese beauty products?

Shiseido shelf at Sun Drug drugstore. I was kicking myself not buying more Shiseido when I saw these images.

shiseido in japan review by icangwp beauty blog
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My Japanese Beauty Haul

I have fallen in love with the Japanese beauty ever since I had my first Japan trip. The joy of shopping in super dense shelves, cute + unique products and tons of products at the amazing price compared to here. And of course, the result is just amazing! The conversion is pretty easy, divide by 100! E.g., Shiseido mini eyelash curler 800 Yen = $8.

The first store is called Sun Drug. I bought all items in this post from Sun Drug and Narita Airport.

japan beauty haul review by icangwp beauty blog

Here’s my small beauty haul from Japan!

japan beauty haul trip review by icangwp beauty blog

Lululun Face Mask Precious White Review $25 for 32 sheets or $7 for 7 sheets

Anti-aging skin care WHITE – For the ultimate translucent skin.

Brighten and lift mature skin with the LuLuLun Face Mask Precious White; a luxurious daily treatment developed in Japan to deliver anti-aging benefits while evening out skin tone with long-term results.

IcanGWP review: Here’s the well-known Japanese best selling mask! Prices are a little bit different depending on color (white, blue, pink and red are cheaper). So I grabbed the gold package. There’s no English on the package. As it turns out, it’s the anti-aging one.

The mask size is on the small side. What’s astonishing about it is the shape. It’s the first mask that fits so SNUG. The 4 openings: eyes, nose and lips are tiny. So the eye lids, under eyes and lips areas are well masked. This ‘daily’ mask is fantastic. It’s gentle so we can use it daily and it gives a good amount of hydration and pampering! The ingredients contain Hyaluronic Acid and a few beneficial oils that are not common around here. There’s no obvious brightening result but I can see that it’s smoother. The skin doesn’t seem thirsty. One of our readers, May , really recommend this product! I agree!


kanebo suisai japan beauty haul review by icangwp beauty blog

Kanebo Suisai Beauty Clear Powder Review

Enzyme face Wash Powder. Wash the skin full of clear sense of roughness and dullness takes away any dead skin pores and dirt by decomposing the excess sebum and protein remaining in the skin. No fragrance, no coloring.

IcanGWP review: I used powder cleanser for a while in the past. The idea behind it is that it doesn’t contain any liquid. Which is great because there are less preservatives and unnecessary harsh chemicals. It’s nice, green and clean. This product comes in a cute little hexagon cup for a single use.

It is probably the best-selling drugstore brand enzyme powder facial cleanser in Japan, including tourists who bring it back like me.  The price is right and so convenient for travel – TSA approved.

I wanted to like it but no luck. It felt squeaky clean and awful dry from high pH (alkaline). They reformulated in 2016 and I can’t read Japanese nor find the recent ingredients. I have no confirmed information about the pH 😊

foundation japan beauty haul review by icangwp beauty blog

CEZANNE UV Foundation EX Plus Review

  • Provides a flawless look that is amazingly natural. A transparent, natural finish.
  • Long-lasting translucence: Clear Lasting Formula for a long-lasting dullness-free look. Second Skin Powder and Pure White Mica diffusely reflect light to provide natural coverage of dullness.
  • Long-lasting finish: Sebum Fixation Powder, a new ingredient, has been added. Absorbs excessive sebum and prevents the foundation from soaking into the pores.
  • Moisturizing effect: Contains Super Hyaluronic Acid. Spreads effortlessly with a smooth texture and provides long-lasting relief to the effects of dry skin all the while it is being worn.
  • Horizontal case: A new horizontal case adopted in response to customer request.
  • SPF23 PA++/Ultraviolet Absorbing Agent-Free/Fragrance-Free/Tar Color-Free/Mineral Oil-Free/Alcohol-Free/Surfactant-Free


japan beauty haul review by icangwp beauty blog 2

IcanGWP review: This is a wonderful drugstore foundation for those who have combination/oily skin. This natural brand provides an impressive pigment for a drugstore foundation. It glides on effortlessly. The sheer to medium coverage is natural. The key feature is that it covers and reflects most imperfections from the pigment and the white mica. It didn’t have fancy packaging, no heavenly perfume nor fancy skin beneficial ingredients but it works brilliant. It keeps oil in check, doesn’t emphasize pores and does not oxidize. I noticed it starts to slide a wee bit after 8 hours.

This is simply my favorite item from this trip. I’ll repurchase it if I have a chance to go back to Japan again. And the main reason is that it provides a little dewy coverage that does not feel thick. I wish they have more than 6 shades, a tad yellow undertone but pretty close.

Beauty Haul from Narita Airport


I bought two eyelash curlers at Narita airport, just to spend the leftover coins and here’s what I got last minute in Japan. I really hope they have some donation boxes at the airport.

shiseido Eyelash curler japan beauty haul review by icangwp beauty blog

Shiseido Eyelash Curler Review (Japanese version)

Curl lashes from the roots at a stroke and create glamour. Edge-free design prevents pinching. Broad curve curls all lashes from the inner to the outer corner in one squeeze.

IcanGWP Review: There are so many Shiseido Eyelash Curlers available in Japan. I bought a unique black Shiseido eyelash curler. Mind you, it’s the shape that changes everything. It is more flat and wider than the one available in North America (Shiseido Eyelash Curler 213 or 214 that comes with extra rubber).

shiseido eyelash curler Japan version japan beauty haul review by icangwp beauty blog

It squeezes the lashes at the center of your eye a lot more. I can only use it when my eyes are almost closed and it pinched my flesh at the outer corner a little bit. Not fun at first but once you master it, you will have whole new eyelashes. It reaches the base of every lash, making them beautifully curl and look more natural. It spans both ends way better as well. For those who have long or almond shape eyes, this is an ideal curler! For me, I’ll use this curler a few times to get the base lifts up, then regular Shiseido eyelash curler or Bobbi Brown eyelash curler to add extra curls.

FYI – I don’t know where is the box now, so I can’t confirm what the model number is.

shiseido mini eyelash curler japan beauty haul review by icangwp beauty blog

Shiseido Mini Eyelash Curler review – 215 or 216 with replacement rubber

Mini Eyelash Curler Size: 46mm x112mm x20mm

IcanGWP Review: This is great if you can spend time on makeup. It’s a hidden gem if you want every single lash curled beautifully. I will need 3 times as long for each eye because it’s so tiny. But I love the result, especially the inner corner lashes that never stood up before. I can reach it with this mini!

Bifesta Cleansing Lotion Review

“New double cleansing ingredients” derived from facial toners remove heavy eye makeup easily using about half the cleansing ingredients of conventional products.
Creates “clear skin” by enhanced cleansing capability, moisturizing effect which improves the skin’s texture and wiping off the dead skin.
The formula is much similar to a facial toner with the improved moisturizing effect.
Formulated to reduce friction; gentle on the skin. Oil free, hypoallergenic formula, fragrance free, color free, paraben free and alcohol free.

IcanGWP review: I have combination skin and like several famous products that are only available in Asia including this cult favorite item. It’s so light and natural – no oil, heavy chemicals or fragrances. It cleans well including most waterproof products – spotless. Their eye makeup remover is also a star item.

What is Cosme Rank in Japan?

As you can see from the package, this item is the Cosme winner and earned rank #1. This is soooo convenient. I can’t speak for all, but my experience with this Cosme winner products are pretty awesome. It’s difficult to walk pass them 😊

cosme japan beauty haul review by icangwp beauty blog

The product winners and lack of English information, make Japanese beauty shopping so fantastic. Why? I can do a few searches and you’ll know right the way what to buy when you are there e.g, best-selling Japanese beauty products at Amazon. It’s not like Korean beauty that there are too many sites providing too many recommendations. Anyway, I have a little Korean beauty haul, Canada trip haul and Taiwan beauty haul shared earlier in this blog.

No. 1 Beauty Products in Japan 2017 Cosme Ranking

Here’s the list from reddit /r/AsianBeauty (thanks! link). Don’t forget to subscribe if you are an Asian Beauty fan! The links I provided below are for the US version.

Grand Prize Winners:
Opera Tint Rouge
Addiction The Eyeshadow
Naturie Skin Conditioner Hatomugi Lotion

Cleansing: Attenir Skin Clear Cleanse Oil
Face Wash: Transino Clear Wash
Toner / Lotion: Naturie Skin Conditioner Hatomugi Lotion
Serum / Booster: Albion Eclafutur
Moisturizer: Albion Exage White Pure White Milk II
Face cream / All in One: Naturie Skin Conditioning Gel
Sunscreen: Anessa Perfect UV Aqua Booster SPF50+ PA++++
Oil: Kneipp Bio Oil
Primer: Cezanne Make Keep Base
Powder Foundation: Chanel Le Blanc Whitening Compact Foundation
Liquid Foundation: Kate Secret Skin Maker Zero
Cushion Foundation: LANCÔME Blanc Expert Cushion Compact High Coverage
Cream Foundation: RMK Gel Creamy Foundation
Powder: Canmake Marshmallow Finish Powder
Concealer: NARS Soft Matte Complete Concealer
CC Cream: SEKKISEI White CC Cream
Eye Shadow: ADDICTION The Eyeshadow
Eyeliner: FLOW FUSHI Mote Liner
Mascara: OPERA mylash advanced
Mascara Base / Top Coat: Ettusais lash version up
Eyebrows: Fujiko Mayu Tint
Lipstick: Opera Lip Tint Rouge
Lipgloss: Opera Sheer Lip Color N
Blush and Face Color: CLINIQUE Cheek Pop
Nail: Nail Holic
Sheet Masks: Saborino Mezama Morning Masks
Lip Care: Flow Fushi LIP38℃ Lip Treatment
Eye Care: Pola Wrinkle Show Medical Serum
Eyelash Serum: Flow Fushi The Matsuge Biyou-eki
Skincare Powder: MAQuillAGE Snow Beauty Brightening Skin Care Powder 2017
Exfoliation: SKINFOOD Black Sugar Mask Wash Off
Massage: EST Activate Circulator
Shampoo and Conditioner: L’oreal Paris Extraordinary Oil La Creme La Vante Cleansing Cream
Hair Treatment: Deesse’s Elujuda Emulsion+
Hair Styling: The Product Hair Wax
Hair Color: Liese Prettia Fashion Color Foam type
Hand Cream: Menturm Medical Cream G
Beauty Supplement: Nomuhadacare Skin Care Drink

Quick Take:

These are reasonably priced drugstore beauty items that hard to find here. I’m so happy with my purchase. The ‘Cosme’ label on the package guarantees the popularity and it’s no brainer shopping. I hope you find it helpful! What’s on your list of Japanese shopping?

I will have another post for the rest of my items from the trip. Any thought on the highly rated reviews Japanese beauty items? Share your favorite ‘rare’ beauty items you highly recommend from your trip below.

I hope you enjoyed the post!


Katie @ IcanGWP beauty blog

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